In a recent essay describing the billboard outside her Manhattan apartment, Zadie Smith evokes this intertwining. Tearing down billboards in São Paulo exposed favelas previously been hidden from view This is gleefully echoed by Clear Channel Outdoor, who boast: “When brands advertise on our street structures, they become part of the public social space, entering people’s thoughts and conversations.” “Outdoor ads have become part of people’s day-to-day urban wallpaper… and connect everyday ways of thinking to commercials imperatives,” says Anne Cronin, an advertising and cities expert at the University of Lancaster. The ubiquity of outdoor advertising means that we have come to take it for granted accepting both its presence and its purpose as natural features of the urban environment. As Capitol Outdoor writes on its website: “Outdoor advertising… incorporates your targeted branding message into the everyday landscape of commuters and becomes part of the very fabric of the living and working environment where it is placed.”
While in other media we can, to some extent, choose to consume ads, out of home advertising (OOH) has melded itself inextricably into our environment. Billboard advertising is far more intimately entwined with the architecture of cities. It’s not just about cleansing cities of “visual pollution” as if it were a sort of surface grime. And earlier this year, Tehran replaced all its 1,500 advertising billboards with art for 10 days. In 2011, Paris set out plans to reduce the number of ad hoardings by a third. In 2009, Chennai, India banned the erection of billboards, and several US states including Vermont, Maine, Hawaii, and Alaska are billboard-free. Etienne Lavie, for example, has re-imagined what cities would look like if classical paintings replaced adverts a team of developers in New York has created No Ad, an augmented-reality app that strips the New York City subway of ads, replacing them with art and in 2008 a group of Bristol citizens petitioned (albeit unsuccessfully) to ban advertising from the city.īut much of the impetus to ban advertising in cities has come from municipalities themselves. Citizen vigilantes, artists and activists are playing important roles. In the last decade, from Bristol to Tehran, there been a global movement to un-brand cities – to rid them, at least partially, of adverts. It was a small glimpse of things to come. A few months ago, Iran also imposed such regulations on all foreign social media and messaging apps to move 'data and activity' associated with Iranian citizens onto servers in Iran within one year.Street artist Etienne Lavie covered advertising billboards with classic French paintings in Paris. Russia is not the first country to enforce data localization law on foreign tech companies. Roskomnadzor – known as the Federal Service for Supervision in the Sphere of Telecom, Information Technologies, and Mass Communications – is Russia's telecommunications watchdog that runs a huge blacklist of websites banned in the country. LinkedIn, which has some 5 Million users in Russia, could still appeal the court's decision to avoid being blocked across the country. The ban could take effect on Monday, with Russian internet service providers (ISPs) blocking access to LinkedIn's web address. The massive 2012 LinkedIn hack exposed over 117 Million passwords and usernames. It seems that Roskomnadzor has chosen LinkedIn its first target due to the company's history of security issues. We remain interested in a meeting with Roskomnadzor to discuss their data localization request." "The Russian court's decision has the potential to deny access to LinkedIn for the millions of members we have in Russia and the companies that use LinkedIn to grow their businesses. Here's a comment from a LinkedIn spokesperson:
LinkedIn is reportedly willing to discuss arrangements that could allow the company to operate in Russia.
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